추천 · PROCESS
Why a template beats a prompt, every time
Prompts are guesses. Templates are tested guesses. After 1,000 reps the difference compounds — here's the math, and an interactive demo you can fill yourself.
2026년 4월 22일 · 2분 읽기
글쓰기
스튜디오의 기록.
템플릿, 콘텐츠 시스템, 그리고 매주 결과물을 내는 화려하지 않은 일에 대한 에세이.
SOCIAL · 2분 읽기
The 12 hook patterns that survived 2026
We tested 240 hooks across niches in Q1 2026. Most decayed. These twelve still pull — with examples and an interactive template you can fill.
2026년 4월 9일
EMAIL · 2분 읽기
Cold email after Apple MPP
Open rates lie now. Here's the system we use to actually measure intent — and the cold email patterns that thrive under it.
2026년 3월 28일
VIDEO · 1분 읽기
Anatomy of a 30-second script that holds
Hook, payoff, loop. Three components, six variants — and the exact 30-second structure that ships from our studio every Tuesday.
2026년 3월 12일
PROCESS · 2분 읽기
Why bundles work better than subscriptions
We considered SaaS. We picked bundles. The full reasoning behind one-time pricing, forever — from the studio's own P&L.
2026년 2월 24일
TOOLS · 2분 읽기
Why we ship Notion + CSV + PDF (every time)
Different brains, different formats. Why we refuse to pick a single delivery method for template packs — and what each format is actually for.
2026년 2월 11일