Écriture

Notes depuis le studio.

Essais sur les modèles, les systèmes de contenu et l'art peu glamour de publier chaque semaine.

À LA UNE · PROCESS

Why a template beats a prompt, every time

Prompts are guesses. Templates are tested guesses. After 1,000 reps the difference compounds — here's the math, and an interactive demo you can fill yourself.

22 avril 2026 · 2 min de lecture

SOCIAL · 2 min de lecture

The 12 hook patterns that survived 2026

We tested 240 hooks across niches in Q1 2026. Most decayed. These twelve still pull — with examples and an interactive template you can fill.

9 avril 2026

EMAIL · 2 min de lecture

Cold email after Apple MPP

Open rates lie now. Here's the system we use to actually measure intent — and the cold email patterns that thrive under it.

28 mars 2026

VIDEO · 1 min de lecture

Anatomy of a 30-second script that holds

Hook, payoff, loop. Three components, six variants — and the exact 30-second structure that ships from our studio every Tuesday.

12 mars 2026

PROCESS · 2 min de lecture

Why bundles work better than subscriptions

We considered SaaS. We picked bundles. The full reasoning behind one-time pricing, forever — from the studio's own P&L.

24 février 2026

TOOLS · 2 min de lecture

Why we ship Notion + CSV + PDF (every time)

Different brains, different formats. Why we refuse to pick a single delivery method for template packs — and what each format is actually for.

11 février 2026