FEATURED · PROCESS
Why a template beats a prompt, every time
Prompts are guesses. Templates are tested guesses. After 1,000 reps the difference compounds — here's the math, and an interactive demo you can fill yourself.
April 22, 2026 · 2 min read
Writing
Notes from the studio.
Essays on templates, content systems, and the unglamorous craft of shipping every week.
SOCIAL · 2 min read
The 12 hook patterns that survived 2026
We tested 240 hooks across niches in Q1 2026. Most decayed. These twelve still pull — with examples and an interactive template you can fill.
April 9, 2026
EMAIL · 2 min read
Cold email after Apple MPP
Open rates lie now. Here's the system we use to actually measure intent — and the cold email patterns that thrive under it.
March 28, 2026
VIDEO · 1 min read
Anatomy of a 30-second script that holds
Hook, payoff, loop. Three components, six variants — and the exact 30-second structure that ships from our studio every Tuesday.
March 12, 2026
PROCESS · 2 min read
Why bundles work better than subscriptions
We considered SaaS. We picked bundles. The full reasoning behind one-time pricing, forever — from the studio's own P&L.
February 24, 2026
TOOLS · 2 min read
Why we ship Notion + CSV + PDF (every time)
Different brains, different formats. Why we refuse to pick a single delivery method for template packs — and what each format is actually for.
February 11, 2026